Twitter is always a great place for bloggers to connect and engage with their audience, not to mention can increase your blog traffic – if you know how this social network works.
If you haven’t getting any significant amount of traffic love from Twitter, here let me share six simple tactics I learned:
1.Maximize the power of your tweet button
You probably already have a tweet button or two in your blog. Usually, it’s recommended to add tweet buttons are below the headline and at the end of the content. You can also have one if you’re using floating vertical social sharing buttons on the right side of your blog as long it doesn’t make your content hard to read.
On the other hand, based on my observation, it’s better to use the official tweet button than a third-party social sharing services. It’s because it responds faster and shows tweet counts more accurately. The best thing is it’s easier to set your Twitter username and hashtag.
2. Make your title tag tweet-friendly
This one is very important but often ignored. It’s said that the shorter your tweet, the more people will read it. What does this mean?
This is similar on SEO, particularly on setting your site’s title tags. An effective title tag has the “post title or headline” before the “blog name”.
For example: the title tag “The Zen of Exquisite Web Design: 10 Japanese Aesthetic Principles | Jerome’s Blog” attracts more clicks than this: “Jerome’s Blog | The Zen of Exquisite Web Design: 10 Japanese Aesthetic Principles” when seen on search results.
But since Twitter only allows 140 characters and only less than 70 characters are visible for title tags on search results, I decided to remove my “blog name” (in my case, Jerome’s Blog) for my posts’ title tags.
So it’ll be look like this on search result:
Now, the post title or headline is conveyed more clear and concise in both style. Moreover, there are more space to type in if someone wants to add something before he/she retweet it.
3. Integrate your tweet with StumbleUpon
You probably use URL shortener every time you include your post’s link in a tweet. But if you want to make that link reach the StumbleUpon community at the same time, then simply use their own shortener service, su.pr. This link shortener automatically integrate the StumbleUpon toolbar in to your blog posts. Use this tactic often and you’ll attract more blog traffic from these two high-traffic websites.
For further reading: 4-Step Strategy to Going Viral on StumbleUpon
4. Tweet during high-traffic hours
Timing is important too. If you tweet your post when less people are online, your post might be ignored. According from the infographic, Art of Getting Retweets, the ideal time is between noon and 2pm on a Friday. Moreover, people love to use Twitter during 8 in the morning and 7 in the evening, daily. To help you on this tactic, use social tools like Tweetdeck or HootSuite, which lets you schedule your tweets.
5. Create a Twitter card
The Twitter card concept is similar on Facebook’s Open Graph. This tactic make your tweets more stylish and informative, which no doubt can attract more clicks and followers. (see example below)
Twitter card has three types: summary, photo and video. The above example is a summary type, which is for text-based content or articles. It contains the clickable title, a snippet of meta description about the post, a thumbnail image and your Twitter handler ID. Visit the Twitter Developer on how to create a Twitter card.
6. Get more retweets with Flauntt
Still want more retweets? Then flaunt your blog posts with Flauntt. This cool website let other people to tweet your posts according to their preferences. This works in point system, wherein you earn points by tweeting others’ link. You only need 40 points to submit one. Usually, you can earn that points by tweeting 4-5 entries.
If you don’t have big followings and want to reach more network of Twitter users, then Flauntt is for you.
Over to you…
Are you getting significant amount of blog traffic from Twitter? Do you have a tip or two to add? Share it in the comment form below!